The results from Coins for Change are out:
Kids who are sick: 30%
Kids who are poor and cannot go to school: 33%
Kids without parents or who are hurt by war: 37%
Clup Penguin say that they have been everyone has been very generous and all records have been broken!
This is what Club Penguin said to grown-ups:
“Two-and-a-half million Club Penguin players embraced the spirit of the season and displayed their passion for helping others this holiday by participating in a unique online giving opportunity that let them donate virtual coins to support real world causes.
The second annual Coins for Change campaign, which ran from Dec. 12, 2008 through Dec. 22, 2008, encouraged the kids who play Club Penguin to donate the coins they earn playing games within the popular virtual world in support of causes dedicated to helping children.
At the end of the campaign, players had donated three billion virtual coins. The virtual donations served as votes which were tallied for New Horizon Foundation, an organization started by the founders of Club Penguin, to help it determine how to allocate $1 million amongst charities dedicated to helping children. New Horizon Foundation has selected the following charities to receive a portion of its donation:
- Partners in the Horn of Africa will receive $30,000 to support education, play therapy, and structured activity programs for AIDS orphans in Ethiopia.
- War Child will receive $340,000 to support education, children’s rights and poverty reduction for children affected by war in Georgia, Afghanistan and Northern Uganda.
- Partners In Health will receive $300,000 to help provide medical care to children in Haiti and Rwanda.
- Free The Children will receive $330,000 to help communities in India, Ecuador and rural China build schools and provide education to children who are poor and can’t attend school.
“The children who play Club Penguin often ask us for ideas on how they can give back and make the world a better place but we still never could have imagined when we launched Coins for Change we’d get this kind of response,” says Lane Merrifield, co-founder of Club Penguin and executive vice president and general manager of Disney Online Studios. “It’s absolutely incredible to witness how our players jumped on board for the chance to help make a difference in the lives of kids throughout the world.”





